CannaPress: Jen Wieczner nails the big-biz culture of cannabis investment

By Van Smith

Baltimore, Feb. 8, 2019

The inevitability of fully legal cannabis everywhere is a newfound canon, potent enough that Big Business seems to be taking it to heart, reports Jen Wieczner in Fortune.

Her carefully constructed and impeccably researched long-form profile of billionaire Brendan Kennedy, the Canadian who took his cannabis company, Tilray, public last summer, makes this key observation: “U.S. industries, including Big Beer, Big Tobacco, and Big Pharma, have made bets on cannabis companies, observing that consumers are increasingly turning to the drug as an alternative to booze, cigarettes, and painkillers.”

Envisioning the resulting future, captured by Big Everything, is a reminder that home cultivation is the key to resisting the coming cannabis overlords.

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